KIB boosts banking culture among Assima Mall visitors and introduces them to diverse products and services

Kuwait, 15 August 2024: Kuwait International Bank (KIB) announced the setup of a special booth at Assima Mall with the aim of raising banking awareness and financial literacy among community members. This effort aligns with KIB's ongoing and dedicated initiatives to support the directives and recommendations of the “Let's Be Aware” (Diraya) financial awareness campaign, launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA) in cooperation with local banks. It also comes as part of KIB’s commitment to its leading role in guiding customers, helping them make sound financial decisions, and protecting the security of their banking data.

In this regard, Mariam Al-Nasser, Area Manager of Retail Banking at KIB, said: “We at KIB are proud to be an integral part of the sustainable development plans in our community. We are always pleased to contribute to spreading financial literacy and raising awareness among customers and community members about the importance of safeguarding their financial and personal information. This is especially crucial amid the increasing instances of fraud, phishing, and other malicious activities aimed at stealing data and money.”

Al-Nasser added: “Our presence at Assima Mall presented an important opportunity for our staff to directly engage with the mall’s visitors, providing detailed explanations and extensive information on the best solutions and methods for the safe use of banking cards and protecting their accounts. They also discussed customer rights and banking duties, steps to avoid falling victim to fraud and phishing, as well as raising awareness about the importance of adopting a culture of investment and savings. Additionally, they highlighted the role of banking institutions in financing, particularly Islamic financing. Moreover, visitors were introduced to our diverse and innovative range of products and services, designed to enhance their experience amid the rapid advancements in the financial and banking sector.”

It is worth noting that KIB is committed to its leading and effective role in raising community awareness, which is considered an essential part of its comprehensive social responsibility strategy. The Bank constantly strives to launch initiatives that broadly enhance financial literacy and to participate in promising events that support the goals of the “Let's Be Aware” campaign, embodying its main slogan, “Bank for Life”.