KIA Roadshow gets double the mileage

Press release
Published February 24th, 2015 - 09:12 GMT

KIA Roadshow
KIA Roadshow

KIA Motors Corp.  – through its sole distributor in the UAE, Al Majid Motors Co. – will be taking its current portfolio of Kia vehicles around the UAE during the latest instalment of its popular Roadshow, which started on February 13th. Such has been the pre-event demand from customers for the exhibition tour that Kia will be showcasing its range of Sport Utility and passenger vehicles at several locations across the country for eight weeks, instead of the original planned four weeks.

Kia’s annual Roadshow gives car fans and potential customers the chance to check out the company’s most recent additions alongside its established favourite models at popular locations across the UAE. Kia specialists will be on hand to answer questions and arrange test drives at the venue. This year’s event will incorporate an additional attraction, as KIA will be unveiling a brand new model, the all new Sorento, for the region at its stands.

“We received a great deal of interest in this year’s KIA Roadshow from drop in customers at our showrooms across the UAE. The demand has led us to extend our tour from four weeks to eight, so now everyone has double the amount of time in which to view our premium automotive offerings,” said Mohammed Khader, President of Al Majid Motors Co, KIA. “For 2015 we have a surprise component to the Roadshow. We will be revealing the latest model in our line-up, something that we anticipate will generate even more excitement as we travel throughout the country,” he added.

Fujairah is the first port of call for the KIA Roadshow 2015, with the company’s range of cars on display at Lulu Mall from February 13th. Next on the itinerary is Al Qasba in Sharjah on February 20th, after that Dubai Festival City Mall on February 27th. The Roadshow then moves to Al Ain’s Al Bawadi Mall on March 6th before returning to Dubai at Ibn Battuta Mall on March 13th, Madina Mall on March 20th and Arabian Centre on March 27th. The final stop for the KIA Roadshow will be Manar Mall in Ras Al Khaimah, where Al Majid Motors Co. will be demonstrating the brand’s automotive offerings on April 3rd. Timings at all locations are from 4-11pm.

Background Information

Kia Motors

Kia Motors Corporation is a maker of quality vehicles for the young-at-heart. It was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands.

Kia Motors produce over 1.5 million vehicles a year in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.

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