KIA Road Show drives car fans to malls across the UAE

Al Majid Motors Co., sole distributor of KIA cars in the UAE, has concluded its highly-acclaimed UAE KIA Roadshow 2014. For five weeks during October and November, the tour brought KIA’s popular range of SUVs, compact cars and family sedans to five major shopping malls in Al Ain, Dubai and Sharjah. This year’s annual event gave anyone signing up to test drive a KIA model the chance to win a trip for two to the forthcoming Australian Open, the world famous tennis tournament, which takes place in Melbourne in January 2015. 

“KIA experienced yet another extremely successful Roadshow for 2014, with our tour around the emirates attracting around 80,000 customers keen to find out about our premium range of models. This extremely high level of interest resulted in KIA securing full occupancy for test drive bookings. One person who has registered for and who completes a test drive will walk away with a trip for two to next year’s Australian Open, one of the biggest sporting events on the calendar and the first of the four Grand Slam tennis events of the year,” commented Mohammed Khader, President, Al Majid Motors, KIA. 

In addition to giving away a luxury antipodean sporting holiday, KIA delighted attendees at its Roadshow with a variety of entertainment offerings. Turkish dancers provided spectacular cultural displays with dizzying demonstrations of Sufi whirling, while younger members of the family were kept occupied with magic shows, enabling mums and dads to peruse the KIA models being showcased at the stands. 

The KIA Roadshow commenced on October 17^th at Bawadi Mall in Al Ain. Next on the itinerary was Ibn Batutta Mall in Dubai, with the company’s range on display for one week from October 24^th, and in Dubai Festival City on October 31^st. On November 7^th the Roadshow travelled to Al Qasba, in Sharjah, before returning to Dubai again for its final stop at Madina Mall, where it demonstrated its automotive offerings from November 14^th.