Ketchum Raad wins gold at EMEA SABRE awards

Ketchum Raad Middle East, one of the region’s leading communications consultancies, picked up Gold at the Holmes Group EMEA SABRE Awards ceremony in Brussels. The accolade was awarded in the Community Relations category for the agency’s integrated work on GE’s Healthimagination campaign in Saudi Arabia. 

“This is an excellent achievement for Ketchum Raad because it showcases our understanding of the integration between PR, social and digital. It goes without saying that the relationships we create with our clients are built with an emphasis on collaboration and creativity, as well as breaking new ground and delivering solid business results. GE should be commended for their vision of this project,” said Nicola Gregson, managing director, Ketchum Raad Middle East. “The SABRE Awards represent the most creative, effective campaigns executed across Europe, the Middle East and Africa, and we are proud to stand alongside our clients as we receive these honors.” 

Additional to Ketchum’s win in the Middle East, its European team picked up a further five awards, winning one Diamond, three Gold and one Siler. This comes on the heels of the firm’s top honors at the Americas SABRE Awards held in New York in May, at which Ketchum and IBM took home the Platinum Award for the best public relations campaign of 2011 in addition to winning more client-work awards than any other firm.