Joint Venture Between Nissan And Mitsubishi Motors Marks 10 Years
The joint venture between Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation, NMKV Co., Ltd., has marked ten years since its founding.
Nissan and Mitsubishi Motors established NMKV on June 1, 2011 as a 50/50 joint venture engaged in product planning and project management for mini vehicles sold in the Japan market. NMKV, with the combined strengths of Nissan and Mitsubishi Motors in fields such as product planning and development, design, and purchasing, aims to consistently deliver competitive products to customers.
As of May this year, combined sales of vehicles produced under the joint venture have reached a cumulative total of 1.52 million units.
Model timeline
June 2013 |
|
February 2014 |
|
March 2019 |
|
March 2020 |
|
*Fully remodeled
Nissan and Mitsubishi Motors collaborate closely from the product planning stage while pursuing distinct designs that embody the two brands. This results in models with a high level of competitiveness that fuse the knowhow and advanced technologies of the two companies. Models from both brands have earned high acclaim, with many winning prestigious awards. The latest Nissan ROOX and Mitsubishi eK space and eK X space were awarded “K Car of the Year” in the 2020-2021 Car of the Year Japan awards.
Mitsubishi Motors’ Mizushima Plant has made an investment of around eight billion yen, which is the first collaboration between Nissan and Mitsubishi Motors toward starting production of new electric minivehicles, and NMKV is working with both companies to promote this project. Going forward, NMKV will continue to contribute to strengthening the domestic competitiveness of Nissan and Mitsubishi Motors through the planning of new and attractive products and project management.
Commenting on NMKV's 10 years of operations, Nissan President Makoto Uchida said, “The minivehicles planned and developed through NMKV have evolved greatly over the past 10 years. The latest models from Nissan and Mitsubishi Motors feature many Nissan advanced technologies and are designed to make customers' lives more comfortable and exciting. We will continue to adopt electrification and autonomous driving technologies to further strengthen the appeal of our products, and we will significantly advance our business collaboration with Mitsubishi Motors."
Mitsubishi Motors President Takao Kato said, "The latest model in the eK series, celebrating its 20th anniversary, is a reliable, comfortable mini-wagon that combines Mitsubishi Motors' 60 years of expertise in minivehicle manufacturing with Nissan's advanced technologies under the project management of NMKV. Going forward, we will continue to strengthen cooperation with Nissan and NMKV to provide products that delight our customers."
NMKV President Junichi Endo said, "NMKV is combining the best of Nissan and Mitsubishi Motors to create appealing vehicles for Japan's national car, the minivehicle. Going forward, the three companies will continue to strengthen the source of their strength, Japanese manufacturing capabilities, and cross- company and cross-functional collaboration to promote even better vehicle manufacturing through the teamwork of the Alliance.”
Background Information
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.