Jaguar MENA rolls out third episode of ‘Forward Thinkers’ series

Jaguar MENA has revealed the third film in its ‘Forward Thinkers’ series with the story of Loai Naseem, Founder of the Saudi fashion house Lomar. Heading one of the region’s most successful fashion houses, Naseem works with his team to design unique collections tailored to fit both men and women’s lifestyles in the MENA region.

Naseem is a role model for entrepreneurs around the region who seek to break out of traditional industries and develop innovative products and services. Seeking to revolutionize the way men wear traditional Saudi clothing, Lomar combines comfort and the nobility of the past with modern designs. Naseem and his team roll out new, innovative designs every couple of months in order to keep the brand revitalized and to meet the ever-changing needs of customers in the market.

Discussing the level of detail that goes into design, Naseem explained the importance of planning in order to stay one step ahead and deliver unparalleled levels of quality. “Looking ahead always guarantees the present and puts me in the lead,” he said in the episode, available on the Jaguar MENA YouTube channel.

Jaguar’s ‘Forward Thinkers’ series was launched this year as part of the brand’s platform ‘The Art of Performance’ in celebration of the Company’s expanding line-up of vehicles across the region while challenging the conventional perceptions of innovation and performance through creative content. Collaborating with ‘Forward Thinkers’ from the UAE, Kuwait, Lebanon and KSA, the project shares stories of different individuals, their accomplishments and dedication in each of their respective fields.