Jaguar Land Rover shows off British innovation at the Dubai International Motor Show 2015

Press release
Published November 29th, 2015 - 09:03 GMT

Range Rover SV Auto biography at DIMS 2015
Range Rover SV Auto biography at DIMS 2015

Luxury manufacturer, Jaguar Land Rover, has revealed its highly anticipated all-new Jaguar F-PACE performance crossover to the Middle East and North Africa (MENA) region at the 2015 Dubai International Motor Show (DIMS). The Company also unveiled its most powerful and luxurious Range Rover ever, the Range Rover SVAutobiography, adding even more luxury, design sophistication and performance to an enhanced line-up.

With a unique balance of style and performance, the all-new Jaguar F-PACE is a dynamic five-seat performance crossover offering a combination of Jaguar sports car inspired exterior design, fused with a practical and spacious luxury interior. Having undergone thorough regional testing at Jaguar Land Rover’s Engineering Test Centre in Dubai, the Jaguar F-PACE will be available in the regional market from the third quarter of 2016. The 2015 DIMS also marked the regional launch of the Range Rover SVAutobiography, which is available in duotone and boasts a 550ps supercharged V8 engine.

Visitors of Land Rover’s stand at DIMS got a closer look at the manufacturer’s legendary Defender 2,000,000, which made its first trip out of the United Kingdom especially for the Show, before it will be auctioned at a prestigious charity event in London later this year. Furthermore, the recently enhanced Land Rover Discovery Sport Dynamic made its regional debut at DIMS, featuring a number of exterior developments, combined with new interior colours and detailing to create a powerful and striking impression. Celebrations at Jaguar Land Rover’s stand continued with the proud showcasing of the vehicles featured in the latest Bond adventure, SPECTRE, comprising the Jaguar C-X75, Range Rover Sport SVR and the iconic Land Rover Defender.

“The automotive industry and the demands of today’s customers are changing dramatically and that is why Jaguar Land Rover is committed to constantly think, plan and innovate in order to create an outstanding experience for our customers. Our presence at the Dubai International Motor Show is another evidence of our continuous commitment to the Middle East and North Africa region, where we have some of the most sophisticated consumers in the world,” commented Bruce Robertson, Managing Director of Jaguar Land Rover MENA. 

Background Information

Jaguar Cars

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for. 

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. 

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

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