Jaguar launches new Digital Experience in MENA Region

Luxury automotive manufacturer, Jaguar MENA, has unveiled its new website, www.jaguar-me.com, designed to enhance the Jaguar digital brand experience for customers and fans across the Middle East and North Africa region. Tailored for today’s connected users, the website is designed for multiple screens, allowing customers to access Jaguar whether it be via smartphone, tablet, personal computer or any other mobile device.  

The new MENA website, now live in English and Arabic, brings to life Jaguar’s ‘Alive’ positioning through an immersive and visually-appealing digital experience, which includes extensive information on the entire Jaguar model range. The site also comprises a new configurator, giving customers the chance to build their dream Jaguar, from body style to engine, colour, specs, trim and more.

Hannah Naji, Marketing Director for Jaguar Land Rover MENA, said, “We know that our customers access information about Jaguar through a variety of devices and platforms. Therefore, it is crucial that our brand and products are presented in a relevant and premium manner, as any Jaguar enthusiast would expect.”

Naji went on to add, “This new website is yet another example of our investment in dedicated, customer-focused programmes and technologies, enabling us to continue to deliver a guaranteed standard of excellence and increased consumer confidence in 2014 and beyond.”

Complemented by Jaguar MENA’s existing social media suite, which includes various platforms such as Facebook, Youtube, Twitter and Instagram, the new website will help grow Jaguar’s solid and loyal social media fan base in 17 markets across the region.

This new, fully responsive website allows Jaguar MENA to demonstrate the vitality of the brand with wide-ranging content, campaigns and conversations. It will also serve as a sales acquisition tool that is accessible via all customer devices in the region.