JAECOO J5 Makes Explosive Middle East Debut in Riyadh, with UAE Launch Scheduled for August 14

Press release

Published August 12th, 2025 - 06:13 GMT

JAECOO J5 Makes Explosive Middle East Debut in Riyadh, with UAE Launch Scheduled for August 14

In a bold regional rollout, OMODA&JAECOO officially unveiled its all-new light off-road SUV, the JAECOO J5, at a high-energy launch event — JAECOO DAY — in Riyadh, Saudi Arabia, on August 9.

The Riyadh launch marked the beginning of a coordinated multi-country debut across Saudi Arabia, Kuwait, Qatar, and the UAE. The brand’s entry into the region is anchored by a unique blend of urban sophistication, outdoor capability, and intelligent lifestyle design.
The UAE launch will follow closely, with an exclusive event scheduled on August 14 at the JAECOO showroom in Dubai, offering media, partners, and customers a first-hand look at the JAECOO J5’s regional edition tailored specifically for the Emirates.

A Star-Studded Launch in Riyadh

Held under the theme “GO DISCOVER”, the Riyadh event drew regional media attention and automotive enthusiasts, with a surprise appearance by Bader Alshuaibi — acclaimed singer and theatre director — who was revealed as JAECOO’s regional brand ambassador.
In addition to unveiling the JAECOO J5, the brand showcased its broader model range, including the JAECOO J8, and introduced the region to its Super Hybrid System (SHS) — reflecting JAECOO’s ambition to deliver intelligent, eco-conscious driving experiences to the Middle East.

UAE Edition: Designed for Urban Explorers

The upcoming Dubai launch will highlight a UAE-customized edition of the JAECOO J5, offering configurations that reflect the local driving environment, climate, and consumer preferences. Combining cutting-edge technology with refined design, the UAE edition builds on the model’s global DNA while delivering features tailored to the needs of urban professionals, young families, and weekend adventurers in the Emirates.

The JAECOO J5’s balance of on-road comfort and light off-road capability makes it an ideal match for the UAE’s urban landscape, coastal roads, and desert outskirts, offering both elegance and versatility in one stylish package.

JAECOO J5: Redefining the Light Off-Road SUV

The JAECOO J5 introduces a bold new vision for the light off-road SUV segment. Key features include 540° panoramic camera for confident manoeuvring, three intelligent ARDIS driving modes, Independent suspension system for enhanced stability, Lifestyle-centric features including Karaoke Mode, and rooftop camping setup.

With its Human·Vehicle·Life design philosophy, JAECOO J5 is engineered to deliver smart, enjoyable, and adaptive mobility for today’s evolving lifestyles.

Technology Spotlight: Super Hybrid System (SHS)

A dedicated zone at the Riyadh event introduced the SHS Super Hybrid System, built on three core components - 5th-generation 1.5TDGI engine, continuously variable DHT (Dedicated Hybrid Transmission), and High-performance battery system.

This advanced powertrain will eventually support the brand’s regional NEV strategy, offering greater fuel efficiency, lower emissions, and an intuitive driving experience for environmentally conscious consumers in the UAE and beyond.

The Road Ahead

With the Riyadh launch setting the stage, and the Dubai event on August 14 ready to showcase the UAE-specific offering, OMODA&JAECOO is actively strengthening its regional footprint. Backed by strong global momentum — including a place in the 2025 Fortune Global 500 and over 5 million cumulative exports — the brand is set to become a leading name in the intelligent SUV and super hybrid segment across the Middle East.

As JAECOO redefines SUV ownership for modern drivers, its debut in the UAE offers a compelling new option for those ready to "Go Discover."

Background Information

OMODA & JAECOO

OMODA & JAECOO is an innovative automobile brand pioneering the future of mobility globally, bringing to life the philosophy of new products, new technology, and new ecosystems in the Middle East under two distinct sub-brands, each with its own charm. Its pathbreaking vehicles enrich automotive experiences through their world-class design aesthetics, superb performance standards, and rigorous emphasis on environmental sustainability.

Dedicated to elevating every journey into an exhilarating experience and delivering exceptional value at every turn, OMODA & JAECOO’s elegantly designed vehicles place customers at the heart of the experience, seamlessly blending convenience, sportiness, and unrivalled entertainment options on the move.

The brand portfolio includes new energy hybrids and purely electric vehicles, underlining its commitment to environmental sustainability. Captivating the world with its first launches, OMODA C5 and JAECOO 7, the trendsetting automotive brand unveiled the pure electric OMODA E5, and the new energy, hybrid SUVs JAECOO J7 PHEV and J8 PHEV at its Ecological Conference, in Wuhu, China, reiterating the brand’s unwavering commitment to premium comfort, sporty style, and superior finishes.

Backed by rigorous testing, OMODA & JAECOO vehicles deliver top-notch performance and quality. With a focus on fuel efficiency and extended battery life for electric vehicles, the brand is contributing to shaping a low-carbon automotive universe.

Innovations such as the O-Universe and intelligent safety systems prioritise the well-being of users, focusing on smart living and future lifestyles. OMODA & JAECOO is not just redefining mobility but shaping a future where innovation, performance, and sustainability converge to create unforgettable automotive experiences.

OMODA & JAECOO was introduced to international markets as a marque of Chery, the fifth largest automobile manufacturer group in China and the largest Chinese automobile exporter since 2003, extending its 27-year legacy beyond borders.