IWC Watch international APP for the iPad receives the red dot seal of quality

The jury was unanimous. In the red dot award: communication design, one of the world’s biggest and most prestigious competitions of its kind, the Swiss watchmaking company’s app for the iPad, IWC WATCH International 1/2011, earned a much-coveted red dot. In a process lasting several days, the 15 jurors – without exception internationally respected design experts – assessed every single one of the 6,468 entries. Of these, just 608 received a red dot award. All the prizewinning exhibits will be on show at a special exhibition entitled “Design on stage – winners red dot award: communication design 2011” at the Alte Münze in Berlin from 7 to 16 October 2011. 

“We are proud to have won one of the most coveted design awards. The iPad app is an ideal platform for the artistic qualities and unique appeal of WATCH International and makes it available to a much wider readership,” says Karoline Huber, IWC’s Director of Marketing & Communications. The attractively presented digital version of the magazine also offers additional visual material and audio files, and gives users a unique insight into the world of IWC. The WATCH International app for the iPad can be downloaded free of charge from the iTunes App Store. 

The red dot design award is the largest competition of its kind in the world. Since 1954, the Design Centre of North Rhine-Westphalia, known then simply as Industrieform e.V., has presented awards for outstanding design. Over the years, the much-coveted red dot award has established itself as an internationally recognized seal of quality and is now presented for various categories. The awards will be bestowed upon all prizewinners at a gala-style ceremony to be held on 7 October 2011 at the Berlin Concert Hall. The winning entries will then be exhibited at the red dot design museum, which also houses

the world’s largest collection of contemporary designs.