Infiniti Celebrates 30 Years Milestones With the Launch of the First-Ever Infiniti Immersive Experience Concept in the Middle East

Press release

Published October 3rd, 2019 - 10:04 GMT

The premiere INFINITI Immersive Experience will be at Sahara Centre, offering customers a revolutionary experience of the INFINITI QX80

Highlights

Arabian Automobiles is showcasing the first-ever mixed reality experience for an automotive brand in the Middle East from 2nd to 5th October 2019 at Sahara Centre, Sharjah.

Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, is showcasing the first-ever mixed reality experience for an automotive brand in the Middle East from 2nd to 5th October 2019 at Sahara Centre, Sharjah.

INFINITI will be pushing the envelope of technology with the INFINITI Immersive Experience, a regional first-of-its-kind activation utilizing augmented reality (AR) to showcase the INFINITI QX80 in a 3D virtual scene.

This is a unique activation that will grant customers a first-hand experience of the QX80, allowing them the full freedom to discover the vehicle and learn of its different features, inspired design, and exceptional capabilities. This presents a new, innovative, and interactive way to explore the car inside out through an experience that brings together the digital and physical worlds.

Customers will also have the opportunity to be part of two additional digital experiences: The Visualizer that will showcase the QX50 on an interactive touch screen, and the Interactive 30-year anniversary timeline, where users can browse INFINITI’s history and milestones over the years as well as explore the world first technologies that INFINITI introduced.

Customers seeking to explore the future of brand activations are encouraged to visit the INFINITI Immersive Experience at Sahara Centre, Sharjah from 2nd to 5th October 2019 10am – 10pm, and weekends until midnight, to explore the QX80 and QX50 as well as test drive any INFINITI vehicle.

Background Information

AW Rostamani

For more than half century AW Rostamani has been committed to extraordinary product, service, visionary design and standard-setting innovation that have enriched the way of doing business not only in the UAE, but in the entire region.

As innovation happens in every part of AW Rostamani Group, our people and partners have unmatched opportunities to do meaningful work as they engage with an emerging global culture, defined not by AW Rostamani Group age or geography, but by people determined to change the practices of business and society and here you will learn more about our history, Innovation, Products, Services, Careers and more.