Imdaad highlights recycling and environmental issues during Dubai launch of ‘Clean Up the World 2011’

Imdaad, a leading provider of integrated facilities management solutions in the UAE, in collaboration with Dubai Municipality, has conducted an exclusive presentation about recycling and environmental issues during the recent launch in Dubai of Clean Up the World 2011, an annual program that takes place in different parts of the world and organised this year under the theme “Our Place...Our Planet...Our Responsibility”. Imdaad provided materials about recycling through the Be'ati magazine, an environmental publication targeting students, while there was also a video presentation about environmental issues and practical ways to teach students about the importance of environmental stewardship.

Mahmood Rasheed, COO, Imdaad, said: “Protecting and conserving the environment is a lifelong commitment of Imdaad and an integral part of our business philosophy. We are therefore pleased to support and contribute to the success of the Clean Up the World movement in Dubai. Imdaad will continue to leverage our expertise and experience as a leading advocate of environmental stewardship and as an industry leader in the field of facilities management to provide relevant technical support and know-how to the Clean Up the World campaign.”

Imdaad likewise discussed during the event the success of the Be'ati initiative, Imdaad’s flagship program that seeks to create awareness about the environment and recycling of waste among school children. Imdaad’s representative to the event led by COO Mahmood Rasheed joined Dubai Municipality officials and other participants in signing a pledge to protect the earth for the sake of the present and future generations.