Hyundai brings ‘New Possibilities’ to DIMS

Press release

Published November 9th, 2011 - 08:04 GMT

Hyundai

Juma Al Majid Est. – the sole distributor of Hyundai Motor in the UAE – brings the brightest and the best of Hyundai to Dubai International Motor Show (DIMS) from 10-14 November 2011 at the Dubai International Convention and Exhibition Centre. Stealing the spotlight this year will be the modern premium concept - Veloster and the Genesis Prada – the essence of special edition luxury.

Senior Executive V. P. of Hyundai, Seung Tack Kim, commented, “At this year’s Dubai Motor Show, it gives us great pleasure to unveil the latest additions to Hyundai’s diverse lineup , each being a great example of the “New Thinking, New Possibilities.” Each innovation is making very clear that Hyundai is now an innovator in the automotive industry, because we don’t follow tradition, we make our own.”

The region’s most exciting platform for powerful motoring marques, Hyundai will join the world’s key automobile players at DIMS to unveil its latest creations that have captured the very soul of modern innovation.

Khaled Issa, COO of Juma Al Majid Group, said, “It is the very insignia of Hyundai that captures the core of what will be on display this year. New thinking and new possibilities are what have inspired the engineering feats that we are witnessing in the new models this year – from the Genesis Prada to the Veloster - making luxury a consumer right.”

Teaming up with Prada to release a special edition luxury sedan to the segment; the Genesis Prada combine’s the sophistication of the Italian fashion house, with its attention to detail and insurmountable quality, with Hyundai’s advanced technology and expertise to provide the truly unique model. Featuring the award-winning Tau 5.0 GDi engine, the vehicle delivers peak power of 430ps and a maximum toque of 52.0kgm, mated with an eight-speed transmission. Coming in three special edition colours: Black Nero, Blue Baltico and Brown Moro, the award-winning car – including 2009 North American Car of the Year – features Prada’s signature top quality ‘saffiano’ leather with a sophisticated finish. Riding on 19-inch alloy wheels, offset by dark chrome trim, the roof features a shark-fin antenna and is marked with GP500 emblem that highlights the exclusivity of the car.

Eclectic and attractive, Veloster is the compact sports car making efficiency and high power a reality. With its aggressive and completely modern design, the functional 3-door vehicle is not only beautiful on the outside, but inside as well, packed with the best-in-class accents and features. Shifting gears on 6-speed ecoshift dual clutch transmission, with paddle shifters for smooth and effective power, the vehicle runs on 1.6L Gasoline Direct Injection (GDI) Engine – both strong and efficient - generating 138 horsepower and delivering up to 40 Hwy MPG, which means better fuel economy for its owners. Veloster is the sports car dream for the real world.

“Hyundai is definitely showing off with the Genesis Prada and the Veloster, and it has every right to do so. The engineering capabilities and the ground-breaking revelations, which the brand has uncovered on its journey to go beyond what is possible, have inspired the genius’ at Hyundai to really go above and beyond this time. We are absolutely certain that our customers will stand and take note,” said Issa.

Customers will also be moved like never before with the new 2012 Azera from Hyundai. It has it all: style, luxury, comfort, performance and above all safety. Alongside the Azera and the limited edition models being presented this year, Hyundai continues to develop all segments with its dynamic ‘fluid sculpture’ designs and unrivalled power train package in the Sonata, Elantra and Accent.

“Hyundai’s model mix gives customers a chance to drive smart sophisticated vehicles that are redefining the meaning of attainable luxury,” concluded Issa.

Background Information

Hyundai Motor

Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.

Company Profile

Juma Al Majid Group

Born of one man's vision, enterprise and drive, the Juma Al Majid group of companies had a modest start in the year 1950. After the passage of half a century, Mr. Juma Al Majid, founder and chairman, still remains the guiding light and inspirational force behind the organization's phenomenal success.
His simple but highly effective philosophy of satisfying customers, small or big, through a mix of honesty, integrity and social awareness has become ingrained in all aspects of the business and is truly responsible for the group's unrivaled success.
During the early years, the organization was primarily involved in trading activities. As the Emirates strengthened themselves into a single nation, a pressing need was felt to diversify in to other areas of commercial activity to contribute to the fledging nation's economy. For this, heavy investment was undertaken in the core sector of construction which has in the long run benefited both the country as well as the group.
Juma Al Majid partnership ventures' operate in the fields of shipping, construction, food-Imports, general trading, travel and other industries. The group is also active in financial investments and portfolio management across the region and globally.
With the growth of Dubai as the commercial hub of the region, the group has emerged a strong leader in all fields of its endeavor and is poised for even greater challenges and achievements that await it in the future.