Hyundai appoints new Vice President and Head of Africa and Middle East

Hyundai Motor Company has announced that Jin (James) Kim will succeed Tom Lee as Vice President and Head of operations in Africa and the Middle East. The change is effective as of the 12th April 2015 with Lee assuming a new leading role in the company’s headquarters in Korea.

Kim brings considerable expertise to the region with nearly 30 years’ experience within Hyundai Motor Company. Since 2013, he has been in charge of sales for Europe, Asia, Australia, Africa & Middle East in Seoul and under his leadership Hyundai has reported three consecutive years of sales growth in the region.

Before his move to Korea Kim has been based in South East Asia, Western Europe, Australia, Canada and India and brings with him a diverse experience in global business management gained in multiple locations, spanning several cultures and domains.

In his new role Kim will work collaboratively with the local team and distributors in market to promote the company’s core values. These span customer service initiatives, challenging new opportunities, building strong local teams and collaborating with global markets in order to promote the wider business. 

Commenting on his new appointment, Kim said “Taking over the role of Vice President and Head for Africa and Middle East presents a new and exciting opportunity - I look forward to working closely with the team and business partners across the region to build on our success. We have a number of dynamic new model launches planned for the rest of this year, so I've arrived at an important time when the company is poised to further strengthen its performance across the region.”