HUAWEI XMAGE Trend Report 2023 Unveiled at Mobile World Congress Exploring the Way Forward for Mobile Imagery

Huawei has unveiled the HUAWEI XMAGE Trend Report 2023 during Mobile World Congress in Barcelona. This is the first trend report since the launch of HUAWEI XMAGE in 2022, a new mobile imagery brand which clearly defined the structure of Huawei's Mobile Imagery Strategy: technology innovation, consumer experience and culture exploration.

Images have become the common language of today, and mobile phones plays an increasingly important role in this new trend, said Li Changzhu, Vice President of Strategy Marketing, Huawei Consumer BG, as well as judge of HUAWEI NEXT IMAGE Awards. Li announced the launch of the report at the HUAWEI XMAGE Salon themed Insight in Mobile Imagery. Based on works generated from submissions to the annual awards, derived from XMAGE, the report identifies trends in the type of visual content that Huawei smartphone users generate.

“HUAWEI XMAGE aims to bring a new era of mobile imagery, and we spare no efforts in forging a strong imagery culture via innovation, which brings users superior experience,” said Li. According to research, over 1.4 trillion photos are taken globally each year, among which more than 89% are captured on mobile phones.

At the event, senior leaders from the field of culture and arts, top photographers, visual sociologists and student representatives shared their views on innovation and culture, key findings in the report, and the future of mobile imagery.