Home Centre Dubai Launches ‘Do/Redo’ Campaign to Revive the Joy of Homemaking

This year, Home Centre, the region’s leading home retailer, has launched its ‘Do/Redo’ campaign, aimed at reviving the joys of homemaking. This campaign seeks to touch and support every stage of a home-owner’s life, to strengthen their emotional bond with their living spaces and enable them to truly enjoy the experience of homemaking by feeling more indulged and involved.

The Do/Redo campaign stems from the insight that homes are a continuous work in progress and Home Centre gives customers plenty of reasons to do and redo their homes. The brand offers a melange of vibrant furniture and home accessory solutions to live, dine, relax and play and caters to every style and budget, helping customers create spaces they can call their own.

To address the need of its customers, the brand provides up to five-year warranty on furniture and up to two-year warranty on home accessories, combined with great-value prices, 0% financing and FREE home delivery & assembly services.  The retailer has tied up with banks such as ADCB, Standard Chartered, Citibank, Emirates NBD, Noor Bank, Dubai Islamic Bank, Mashreq and Samba bank to facilitate the 0% financing option.

Sameer Jain, CEO of Home Centre, said: “Transforming a home is an emotional journey, and as the region’s preferred home retailer, Home Centre promises to make it a memorable one with its affordable products and value-added services. With our ‘Do/Redo’ campaign, we intend to be an integral part of our customers’ desire to make their homes more beautiful.”

In a bid to forge a deeper emotional connection with its target audience, the retailer is leveraging the expansive reach of digital platforms to effectively convey the campaign ethos through a 40-second film which will depict the day-to-day delights of homemaking with Home Centre.

Home Centre seeks to continually add exceptional value and inspire shoppers across the region with its customer friendly in-store design, extensive portfolio of products, and value-added services with seamless multi-channel shopping via homecentre.com.

The brand’s e-commerce portal also offers multiple benefits such as delivery in 2-4 business days, multiple payment options, generous 30-day policy and earn and redeem Shukran points on all purchases. With the aim of providing relief to its customers despite the introduction of VAT, Home Centre is continuing to offer pre-VAT prices on select products, living up to its commitment to creating exceptional value for shoppers across the region.