Hide and Seek: Next-Gen Everest Enters Final Testing Stage

Press release
Published December 16th, 2021 - 07:13 GMT

Hide and Seek: Next-Gen Everest Enters Final Testing Stage
Be on the lookout – day or night – because the next-gen Ford Everest is about to hit the road.
Highlights
Engineered for any adventure and designed for comfort, the next-gen Everest builds on its award-winning capability to provide the performance and versatility customers told us they needed to take on life.

Engineered for any adventure and designed for comfort, the next-gen Everest builds on its award-winning capability to provide the performance and versatility customers told us they needed to take on life.

As the next-gen Everest enters the final testing phase of Ford’s global testing program, it’s been dressed to hide in plain sight. Wearing a digitised camouflage designed by Lee Imrie, exterior designer at Ford Australia, some of Everest’s key visual design cues will remain hidden until it is revealed in the first quarter of 2022.

Even at night, the cloaked next-gen Everest will stand out thanks to clever reflective strips in the camouflage.

“We created an artistic pattern that hints at adventure,” said Imrie. “The camouflage consists of a series of rectangles tilted on a 45-degree angle that were inspired by mountain peaks.

“We make sure the vehicle design remains hidden by designing the camouflage pieces in isolation. This means when it’s applied to the vehicle it’s a completely random pattern.”

The colour of the camouflage is just as important as keeping the vehicle hidden, according to Imrie, and is based on three colours: Meteor Grey, Black and White. 

 

Background Information

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents.

Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered nearly US$1 million in grants to over 120 Middle Eastern environmental projects since 2000. 

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