Gulf Business Machines appoints Miguel El Khoury New General Manager for Abu Dhabi

Gulf Business Machines (GBM), the region’s leading IT solutions provider, today announced the appointment of Miguel El Khoury as Country General Manager for GBM Abu Dhabi. In his new role, El Khoury will be responsible for the relationship with GBM customers in the Emirate, the growth of our business and the development of the skill level of the GBM employees in Abu Dhabi.

Cesare Cardone, chief executive officer of GBM said: “Miguel has been with GBM for over six years now and with his solid track record and industry expertise, we are positive that he will add value to both GBM Abu Dhabi and to our customer relationships in the emirate. We see a tremendous amount of potential in the UAE’s capital and we are confident that Miguel and his team will make the most of every opportunity to leverage GBM’s capabilities and to further expand our presence.”

El Khoury, who has 15 years of regional experience, joined GBM in 2005 as Networking & Services Manager. In 2009, he was promoted to Director of Integrated Networking & Site Services where he was responsible for running the company’s networking business across the GCC (excluding Saudi Arabia) and Pakistan..

Commenting on his appointment, El Khoury said: “I am very excited about this new and challenging role. Abu Dhabi is one of GBM’s most important markets and it has its own unique characteristics, which require a team always alert for new opportunities and able to match customer expectations. GBM’s aim is to provide cutting edge IT solutions and with the appropriate mix of expertise that GBM can provide. We are sure that we will continue to add value to our customers in Abu Dhabi.” 

Prior to joining GBM, El Khoury worked for Saudi Business Machines (SBM) for almost nine years where he played a key role in increasing the company’s market share in the networking and infrastructure space.