Gulf Air and Amadeus Extend Partnership To Deliver Improved Customer Choice and Satisfaction

Despite the challenges facing the global travel industry today, Gulf Air and Amadeus have their eyes fixed on the recovery. That’s why Gulf Air is adding new capabilities in partnership with Amadeus, in addition to the distribution and loyalty technology it uses today, in order to better meet the needs of travelers.

The sheer number of travel options and fares available can be overwhelming to consumers. That’s why Amadeus and Gulf Air have joined forces to help travelers and travel professionals more easily match the right product offer to the right customer. Amadeus Airline Fare Families enables airlines to showcase the full value of their travel offers, allowing travel professionals to easily view all possible options. This includes the details of services included in a fare or offered at a charge, as well as the applicable fare conditions. For travel retailers using Amadeus technology, a unique, proactive upgrade facility will help drive revenues for both the travel agency and Gulf Air and enable customers to enjoy the flexibility and comfort that is important to them.

Being able to provide visibility to travel professionals and travelers about all the fare conditions applicable to each travel option – such as refund or ticket exchange rules – are key to improving customer service and traveler satisfaction, especially in these challenging times.

Additionally, Amadeus Rich Merchandising helps Gulf Air differentiate and showcase its products and services in a rich, compelling manner by displaying images and media to travelers and travel professionals at the critical shopping and booking stages. This enables travel agents to propose the travel options that best match the needs and preferences of customers.

Vincent Coste, Chief Commercial Officer, Gulf Air, comments, “Our partnership with Amadeus is going from strength to strength. We are pleased to extend our existing cooperation to include Amadeus Airline Fare Families and Amadeus Rich Merchandising. We are proud of the products and service we provide, and this technology will enable us to better showcase our differentiated offer to our customers. As travelers return to the skies, we are confident that these technologies will help drive even greater customer satisfaction.”

Maher Koubaa, Executive Vice President, Airlines, Middle East, Turkey & Africa, Amadeus adds, “Gulf Air is a valued and longstanding customer, and we already work closely on a number of strategic areas including distribution and customer loyalty. With so much choice and innovation taking place in the aviation industry, forward-thinking airline partners such as Gulf Air are using our merchandising solutions to win travelers’ hearts and wallets.”