Grand Slam Champion Naomi Osaka Joins Nissan As Brand Ambassador

Press release
Published September 26th, 2018 - 11:22 GMT

Nissan has named 20-year-old tennis player Naomi Osaka its newest brand ambassador.
Nissan has named 20-year-old tennis player Naomi Osaka its newest brand ambassador.

Nissan has named 20-year-old tennis player Naomi Osaka its newest brand ambassador. The announcement was made at Nissan’s Global Headquarters in Yokohama, marking one of Osaka’s first appearances in Japan since winning the title on Sept. 8.

Armed with her powerful groundstrokes and strong serve, Osaka became the first Japanese player to win a women’s singles Grand Slam. Born in Japan to a Japanese mother and a Haitian-American father, she moved to the U.S. when she was 3 years old and competes for Japan.

“This week has been a dream come to life, and I’m so honored to represent Japan and Nissan on the world stage,” Osaka said. “I was drawn to partner with Nissan because of its strong Japanese DNA and global competitive spirit. The brand is always challenging expectations, and I look forward to bringing its vision for driving excitement to new audiences around the world.”

As part of the partnership, Osaka will appear in global promotions and advertising for Nissan, and Nissan will support her activities as a tennis player, including providing Nissan vehicles at her tour destinations.

“With a combination of grit and grace, Naomi Osaka is not afraid to take on the best tennis players of our time, and win,” said Asako Hoshino, senior vice president at Nissan Motor Co., Ltd. “This is the same spirit of performance that Nissan has embodied throughout our history – exemplified most recently by the Nissan LEAF, which defied the odds to become the best-selling electric vehicle in the world. And just like Naomi, Nissan is just getting started.”

Naomi Osaka profile:

Naomi Osaka was born in Osaka, Japan, on Oct. 16, 1997, to a Haitian-American father and a Japanese mother. The family moved to the U.S. when she was 3 years old. She lives in Florida.

Osaka turned pro in 2013 and qualified for the Women's Tennis Association tour championship at age 16, debuting at the Bank of the West Classic in Stanford, Calif. In 2016, Osaka qualified to enter her first Grand Slam tournament, the Australian Open, and made it into the third round. The same season, she also reached the third round of the French Open and the U.S. Open.

In October 2016, she was the runner-up at the Toray Pan Pacific Open. The performance earned her the title of "WTA Newcomer of the Year.”

In March 2018, she became the first Japanese woman to win a Premier Mandatory event, at the WTA Indian Wells tour.

On Sept. 8, 2018, Osaka became the first Japanese player to win a women’s singles Grand Slam.

World rank: 7th (as of Sept. 10, 2018)

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

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