Glaze and Gravitas: The Sculptural Design of the HUAWEI Pura 80 Series is a Study in Form and Texture

Since its brand refresh, the HUAWEI Pura Series has become the face of Huawei’s fashion-forward design philosophy, turning itself into an icon at the intersection of technology and style. With the new HUAWEI Pura 80 Series, that vision continues to evolve. It refines the Forward Symbol design and introduces a pure, elegant glazed colour scheme, reinterpreting the essence of the Pura identity through a seamless integration of form, texture, and tone.

Naturally Perfect Glazing

The HUAWEI Pura 80 Pro colourways embrace the beauty of monochrome, rendered in pure glazes that exude understated sophistication. The smooth, glaze-like textures and graceful curves flow like a single streamlined form, uniting colour and contour in perfect harmony.

The frame adopts the Silk-Textured Frame, inspired by classic Italian woven gold jewellery. Its horizontal brushed finish brings a delicate, silky sheen to the curved frame, elevating the tactile experience.

The Prestige Gold model presents a glazed gold texture that adds metallic lustre over the glaze, shining as brilliantly as gold. The Golden Black model is low-key yet profound, showcasing professional capabilities through its golden lens ring and patterns.

Dazzling Forward Symbol Design

The HUAWEI Pura 80 Ultra and the Glazed Red version of the Pura 80 Pro unveil a bold evolution of the Forward Symbol design. Inspired by timeless sunray motifs found in luxury watches and fine jewellery, the new sunburst pattern creates a striking interplay of light and shadow.

This radiant design captures the feeling of first light breaking through the sky, each beam reflecting off the surface with dazzling brilliance. A golden XMAGE badge and golden lens ring enhance the illusion of light, giving both models a commanding presence. On the Pura 80 Ultra, the camera module is framed by a bold, golden ring that forms the iconic Forward Symbol, a glowing emblem of the series’ identity and a dramatic visual focal point.

Every curve, texture, and accent on the HUAWEI Pura 80 Series reflects elegance, craftsmanship, and innovation. This is a continuation of the Pura legacy of turning smartphones into art pieces mastering the art of photography. The Pura 80 Series is a design statement as much as it's a camera master.