GIG Battle Fitness Festival gathers over 1200 athletes from Middle East and North Africa

Gulf Insurance Group (GIG), a leading insurance provider in the Middle East and North Africa, successfully wrapped up its sixth annual GIG Battle Fitness Festival. The event, held in partnership with Circuit+ Fitness, the region’s largest fitness events organizer, took place over the weekend of December 5 and 6 at Kuwait Motor Town.

With over 1200 athletes and sports enthusiasts coming in from around the Middle East and North Africa, participants competed in various sports that encompassed the five-kilometers Saracen obstacle races, the CrossFit competition, powerlifting combat, the calisthenics competition and the children's race. 

The sidelines of the GIG Battle Fitness Festival included booths from GIG-Kuwait and dozens of sports and health retailers, as well as entertainment, activities for children, and food and beverage providers.  

Speaking of the event, Mr. Khaled Al Sanousi, Group Executive Manager - Corporate Comms. & Investor Relations in GIG, said:

“We at GIG are proud of the ongoing success of the GIG Battle Fitness event, which offers sports enthusiasts from across the region a chance to compete in one of the most professionally organized sporting festivals. It also provides an opportunity for participants to connect and engage with others who share their passion over the course of the two-day event. As a Group, we are committed to promoting healthy lifestyles and recognizing the progress athletes make on their journey toward more active living. Supporting sports remains a key part of our social responsibility toward children and community wellbeing. We commend every athlete for the dedication they’ve shown throughout the year in preparing for this event, and we extend our appreciation to the partners, volunteers, businesses, and visitors who came to cheer them on.” 

On his part, Mr. Bader Albanna, Managing Partner of CP Fitness Company, said: "The GIG Battle Fitness Festival isn’t just a competition — it’s where Kuwait’s fitness community comes alive. Circuit Plus is proud to lead this platform, and GIG’s support is a big part of what allows athletes, teams, and fans to experience the festival at its fullest. Every year we push the standard higher, and we can’t wait to see the GIG family bring their trademark energy to the Battle once again."

In 2019, GIG became the principal partner of the GIG Battle Fitness Festival which has been held annually, for the exception of 2020 and 2021. Each year, additional sports are added to enable the participation of more athletes in various sports. The GIG Battle Fitness Festival has gained a name as a flagship sports event in the Middle East and North Africa region.