GEMS Education aspires to make tuition ‘cost neutral’

GEMS Education will soon launch a Privilege and Rewards programme in partnership with key lifestyle brands in the UAE, to enrich and enhance the lives of parents, students and teachers within its school network.

The initiative will seek partnerships with the region’s most sought after brands to offer rewards and benefits across the GEMS community that will help offset the cost of school fees.

Dino Varkey, Managing Director and Board Member, GEMS Education, said: “Our goal is to give back through cash-savings and invaluable customised experiences to our parents, children and their families as an expression of our gratitude to them. We will do this by building and leveraging associations with companies that share our values and goals.”

Recently joining GEMS Education as Senior Vice President, Customer Loyalty is Manav Fernandez, who brings years of experience within the sector to the school network.  

He said: “In an effort to strengthen and support our strong parent-teacher-student community, we are creating a Privilege and Rewards programme that reinforces our appreciation for the relationships we have, and demonstrates our commitment to constantly add value to the lives of everyone within the GEMS family.”

The loyalty programme members will enjoy an enticing set of offerings with benefits and savings across wellness, banking, retail, food, travel and hospitality brands.