GBM appoints Martin Tarr as new Chief Executive Officer

Gulf Business Machines (GBM), the region’s number one provider of IT solutions, has appointed Martin Tarr as Chief Executive Officer (CEO), effective June 4, 2017.            

As CEO, Martin will be responsible for leading the overall, day-to-day operations of the company from GBM’s Dubai headquarters. He will be working closely with the company’s branches in the region.       

Nabil Iskandar, Chairman, GBM, commented: “We are very excited to welcome Martin to the GBM team. Martin brings over 30 years of IT experience and a proven track-record of leading and transforming businesses to capture new market opportunities in hardware, software, and services. We are confident that his knowledge and extensive experience across the GCC region will shape the future of GBM to the benefit of its customers."          

Martin was previously Vice President of Global Technology Services for IBM for Middle East and Africa. He brings a wealth of international experience across multiple disciplines to the job, having previously held several key IT leadership roles over the last 10 years in IBM’s European and Middle East and Africa headquarters.    

Commenting on his appointment, Martin said "I am very excited to be given the opportunity to lead GBM through this exciting period of transformation in the industry. The digital era is having a profound effect on our clients businesses and I am confident that with GBM's capabilities and talented team, we will be able to capitalize on these new opportunities for the benefit of both our clients and our bottom line".