Future Drivers Get Sneak Peek Into Future of Mobility at Nissan

Artificial intelligence, automation, and electrification – is no longer the stuff of science fiction movies. At the Dubai International Motor show this year, Nissan hosted a group of curious school kids to showcase how the future of mobility is closer to today’s reality than they think.
The brand demonstrated to future drivers from various schools around the UAE, how cars are designed, manufactured and sold across the world. More interestingly, the automotive brand left students awestruck as they experienced Nissan’s Energy Corner – a unique concept where you generate energy through physical activity such as jumping or pedaling and exchange that energy for a delicious cup of hot chocolate with their face or their favorite car printed on foam.
Taking the initiative to educate future generations about the importance of building a zero-emissions future, Nissan demonstrates how sustainability is something that everyone needs to be involved in and affects all our lives, every day.
Thierry Sabbagh, Managing Director Nissan Middle East said “Our pay with energy corner is the perfect way to showcase curious minds, how we can potentially revolutionize the way in which energy is generated and utilized. We want to allow visitors to experience for themselves how new technologies can benefit their lives today, as well as help improve the lives of future generations. On our stand today, we hope we have inspired these students to join Nissan’s electric revolution.”
Background Information
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.