FRESH FROM SHOWCASE EVENTS, LG BRINGS INNOVATIVE WASHTOWER™ TO HOMES ACROSS THE REGION

Press release

Published May 31st, 2024 - 11:22 GMT

LG Electronics

Highlights

LG’s first-of-its-kind, AI-powered, remote controlled, integrated washer and dryer has arrived in the Middle East, with sales to start imminently

DUBAI, May 31, 2024 – Designed for compact living spaces, LG Electronics (LG) is delivering on its promise to bring more innovative products and features to the Middle East with the regional launch of the LG WashTower™.

Combining a washer and dryer in a space-efficient design while boasting impressive capacities and advanced AI technologies, the LG WashTower™ is available with either a 27-inch or 24-inch drum, offering a washing load of up to 19kg and a drying load of up to 16kg. The more compact WashTower™ model maintains impressive capacity, with 12kg of washing and 10kg of drying, making it an ideal choice for a variety of household, or indeed business, needs.

Equipped with advanced technologies like Artificial Intelligence Direct Drive™ (AI DD™) and Smart Pairing™, the LG WashTower™ intelligently analyzes fabric characteristics to optimize the laundry process. AI DD™ chooses the best washing pattern for each load, while Smart Pairing™ automatically syncs the dryer with the washer for efficient drying cycles, reducing fabric damage and extending clothing lifespan.

The all-in-one control panel of the WashTower™ is designed to simplify laundry care, meeting the evolving needs of consumers in the UAE and further afield. Features such as the LG Allergy Care cycle, TurboWash 360, DUAL Inverter Heat Pump™ Dryer, Auto Cleaning Condenser, and LG ThinQ™ connectivity enhance functionality and convenience, catering to modern, fast-paced lifestyles.
The minimalist design and efficient performance of the WashTower™ align perfectly with the UAE's emphasis on modern, space-saving solutions. As a frontrunner in shaping the future of LG's home appliance offerings in the region, the WashTower™ sets a new standard in laundry care.

Background Information

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.