Ford makes waves in quality

Ford Motor Company has been making waves in quality as it garnered several industry recognitions proving that its efforts in delivering world-class vehicles and technologies are bearing fruit and in fact, too big to go unnoticed.

In a row of accolades one after the other, Ford has been recognisedin different categories for outstanding value, styling and cost-efficiency.

Ford dominated the U.S. News & World Report 2013 Best Cars for the Money rankings, with six Ford vehicles offering consumers the most value.  The 2013 Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge captured awards based on their outstanding value and critical acclaim.  This marks the fourth year in a row Taurus reigns in the large car category, while for two straight years Edge is best midsize SUV, Fusion is the midsize champ and Fusion Hybrid is the best hybrid vehicle.  U.S. News & World Report determines the winner in each of 21 categories based on vehicle safety and reliability attributes as well as expert opinion.

When it comes to styling, Ford is also noticeable.  The manufacturer’s new design language seems to work on every new vehicle that gets the treatment, paving the way for Fiesta, Focus, Fusion and Escape to be accorded the best-looking vehicles in their respective categories. The new Fusion is, in fact, Ford’s Best Redesigned Vehicle of 2013.

Both the 2013 Ford Fusion and 2013 Ford Flex have been chosen by AAA Auto Buying experts as top sedan and crossover vehicle, respectively, for commuters. Both were cited for their cost efficiency and overall performance.

Larry Prein, Ford Middle East’s managing director said:  “These recognitions are a remarkable testament to the success of the One Ford strategy of delivering quality vehicles that customers want. In the U.S. and here in the Middle East, more and more customers appreciate the value and leadershipof Ford products in terms of technology offerings, quality and craftsmanship, attractive dynamic design and great value for money.”