FINE SCA Hygiene Jordan partners with Education Reform Support Program

Press release
Published June 20th, 2012 - 04:36 GMT

During the event
During the event

Driven by its commitment towards the local community and its corporate social responsibility as well as supporting the sports among the youth, FINE SCA Jordan has recently signed a partnership agreement with Education Reform Support Program in Jordan.

The agreement that was signed at Nuqul Group’s Head Office in Amman and with the presence of Mr. Hatem Otoum, the Chief Executive Officer of FINE SCA and Mrs. Fatima Al Mughrabi Component Leader for the YTC; the agreement entails that FINE SCA will provide four schools for girls with the needed heavy sport equipments and tools as a support for the “Life Skills through Sport” program which is implemented in cooperation with the Ministry of Education and funded by the USAID.

On this occasion, Mr. Hatem Otoum, the Chief Executive Officer of FINE SCA, said: "At FINE SCA, we pay extra attention to supporting the younger generation, due to the fact that they represent half of the Jordanian population and their important role in building a bright future. In additionally, we value the important role that sports play in shaping the personalities and capabilities of the youth as it refine and develop their talents; sports would create the sense of leadership at the youth, encourage them to become team players and appreciate the value of time. Thus, we have decided to sign this partnership agreement with the Education Reform Support Program which would help reaching these goals.”

In her speech, Mrs. Mughrabi stressed on the importance to use sport for giving students basic life skills for success in their future careers and thanked Fine SCA for their continuous support to the program.

FINE SCA is a Joint Venture between FINE and SCA established in 2007 to lead the Feminine hygiene market in key MENA region countries by tailoring global innovations to local cultures. The joint venture manufactures and markets feminine hygiene products covering 18 countries in the region; it has immediate access to FINE's production facilities and distribution network in the region, as well as SCA's existing feminine product range, world-leading technology, research and development capabilities and marketing expertise.

Background Information

Nuqul Group

The Chairman of the Board of Directors, Elia Nuqul, founded Nuqul Brothers Company on January 1, 1952 in Jordan as a trade and import company for foodstuff. This modest operation has grown over the years to become a worldwide corporation embracing a number of ventures in the Middle East region, and has been distinguished for its emphasis on ethical business practices and an appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established and soon became the region’s flagship brand for hygienic paper products.

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