Fifty One East and Rolex glamorize Qatar ExxonMobil open for the second year in a row

Fifty One East, the exquisite retail chain of Qatar, and Rolex, continue to sponsor Qatar ExxonMobil open's for the second year in a row. The two renowned brands names are the tournaments’ Silver Sponsor for 2011, 2012 and 2013. Rolex, the official time keeper and Fifty One East, the exclusive retailer will persist to deliver timeless luxury to the tournament. A raffle draw will take place during every match to ensure that tennis enthusiasts leave with some of the most premium  Fifty One East products.

The 2012 Qatar ExxonMobil Tennis open will be taking place at the Khalifa International Tennis and Squash Complex and will be culminated with a grand finale on the 7^th of January.
This tournament is part of the ATP World Tour 250 series of the Association of Tennis Professionals (ATP) where participants will compete for the coveted title and a piece of the $1.24m in prize money.

Mrs. Maha Sarkis, Retail Operations Manager,  at Fifty One East said, " We are very proud to be part of this world class sport for the second year in a row. We believe that this particular type of sport best reflects Fifty One East’s image of classiness and luxury, especially with Rolex, the iconic international timepieces brand. We have teamed up with the Qatar Tennis Federation in support of the Qatar ExxonMobil Open for this year and we will continue to do so for the upcoming year as we firmly believe that Qatar is on its way to claim its title of the world’s new international Sports hub”.

Fifty One East paves the way for Darwish Holding's vision to bring forth internationalism in standards in-keeping with the country's well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding's productive role in boosting the country's developmental endeavors.

Fifty One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East is home to some of the world's finest brands such as Rolex, Boucheron , Tudor, Armand Nicolet, Guy Laroche, Pasquale Bruni, Sony, Bose,  Bang & Olufsen , Yamaha ,Sony Ericsson, HTC, Apple , Brioni, Lanvin, Smalto, Rochas, Marchesa, Viccini, Moreschi, Andrew Gn, Azzaro, Balmain, Diego Dolcini, Georges Hobeika, George Chakra,  Reem Accra, Gianvito Rossi, J Mendel, Marchesa, Nancy Gonzales, Abed Mahfouz, Chanel, Givenchy, Lancome, Amouage, Elizabeth Arden, Dior, Lancome and YSL as well as other major global brands.

Fifty One East at Lagoona is today the main anchor store of this classy Shopping Center and a world-class retail destination with the largest multi-brand superstore in the Middle East featuring 13,500 square meters of retail concepts that are aligned with the lifestyle of Doha's savviest shoppers.