Fans can win by sharing next Chevrolet Super Bowl Ad

Press release

Published December 27th, 2011 - 07:45 GMT

Spy Thriller

Independent film makers from 32 countries are offering their interpretations of Chevrolet’s “Everyday Hero” for a chance to have their 30-second ad shown during Super Bowl XLVI on Feb. 5, 2012.

Now, fans can claim their piece of the prize by sharing with their friends their favorite spot among the top 35 entries featured on www.ChevroletRoute66.MSN.com.

Chevrolet and MOFILM, a global creative community, received 197 entries from film makers across the globe. The best 30-second spot as determined by Chevrolet will be shown during the big game.

“With Chevrolet Route 66, we wanted to tap into the talents of creative people from every corner of the Earth to discover our next Super Bowl ad,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “The submissions we received show that people from around the world share many of the same values and how Chevrolet plays a role in helping them along life’s road.”

Beginning Dec.22 and running through Jan. 26, 2012, eligible fans from Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and United States can watch, rate and share their favorite Chevrolet Route 66 film. Those who share their personalized link to the videos most often and give the most creative answer to the question “if you could drive to any destination in your home country, where would you go?” could win up to $10,000.

“Because Chevrolet is sold in many countries, ‘crowd-sourcing’ content globally is a great way to find creative advertising that resonates with consumers,” said Perry. “Using that same concept, we hope to have fans identify their favorite ads for us by voting with their ‘clicks’ and sharing with friends.”

Registrants will be identified with unique user codes that will allow them to accumulate points every time they share with another fan. The top fans as measured by sharing will be tracked by the contest site leaderboard. To be sure the contest cannot be won by a web “bot,” the contest site will ask viewers “confirm” by entering a valid email address.

Fans can enter the contest and view complete program details by visiting the contest website. The contest ends at 07:59:59 GMT on Jan. 26, 2012. Winners will be announced the within two weeks following the conclusion of the contest.

Background Information

General Motors

We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.

General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.

As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.

Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.

Company Profile

Chevrolet

At Chevrolet, we do more than just move you. We drive you toward new possibilities. It's a promise that enables us to keep you safe and connected on the road. Along the way, we constantly challenge the status quo and change the ways people move throughout the world. After more than 100 years of persistence, ingenuity and making every mile count, we remain driven to helping you Find New Roads.