EY Jordan Platinum Sponsor of Sixth ‘Middle East Regional Conference’ of Institute of Management Accountants

Promoting digital transformation and innovation in the areas of finance and administration, EY Jordan served as Platinum Sponsor of the Sixth Middle East Regional Conference organized by the Institute of Management Accountants (IMA). Held at the Grand Hyatt Amman under the theme of ‘Digital Transformation: Are You Future Ready?’ - the conference hosted an illustrious group of financial experts including managers, controllers, analysts, accountants and executives, in addition to decision makers and affluent figures in accounting and finance from across the Middle East. Attendees came together to discuss means to improve management accounting efficiency and utilize the latest technological advancements in the field.

The conference called on organizations, companies, management accountants and university students to enhance their strategic management, data analysis, data monitoring and data imaging capacities in order to take full advantage of commercial activity automatization tools. The event featured a series of discussion sessions, workshops and lectures that addressed the skills needed by accounting and finance practitioners in today’s digital era, as well as the impact of digital developments and modern technologies on the role of management accounting. Furthermore, challenges related to risk management and digital transformation, as well as implementable strategies, were underlined.

As part of the sponsorship, EY - represented by EY Associate Director and Lead Talent Consultant, Eman Ayyoub - participated in a discussion session on the first day of the conference entitled ‘Skills Gap: Are you fit for your first job?’. Eman spoke about the opportunities and obstacles facing university students, and shared insights on how to hone their capabilities to remain abreast of technological developments in management accounting and ensure job market competitiveness. In tandem, EY interacted with the audience and showcased its capabilities in this sphere, discussing digital transformation, artificial intelligence and cyber security.

“Our involvement in the IMA Middle East Regional Conference emphasizes our encouragement of digital transformation in the local business world. The technological progress we are constantly witnessing and the current shift towards the automatization of commercial activities require greater aptitudes from individuals and institutions alike. At EY, westrive to enable companies and organizations to bolster their ability to better serve clients, enhance operational efficiency and create tangible value for offered services by highlighting the importance of digital transformation procedures in achieving set objectives. Business digitization is key for faster time-to-market for products and services, higher responsiveness and rapid innovation,” commented Bishr Baker, Managing Partner at EY Jordan.