Ericsson and stc play host live HADO cloud gaming demo at LEAP 2024

Press release

Published March 4th, 2024 - 09:29 GMT

Ericsson and stc play host live HADO cloud gaming demo at LEAP 2024

Ericsson and stc play demonstrate HADO, a live augmented reality and physical movement esport.

Ericsson (NASDAQ: ERIC) is collaborating with stc play,the platform for amateur and professional gamers, to host a live HADO cloud gaming session at LEAP 2024 held in Riyadh.
HADO, the world’s first physical esport that combines augmented reality (AR) with physical movement, originated from Japanese start-up Meleap. Providing an immersive experience, this unique esport can be played by people of all ages regardless of physical ability and demonstrates the advanced capabilities of 5G networks and monetization.
HADO will offer an immersive gaming experience and will revolutionize the esports industry, aligning with the Kingdom of Saudi Arabia’s National Gaming and eSports Strategy within Saudi Vision 2030.
The HADO demo showcases the future of cloud gaming capabilities and the importance of providing seamless player experiences. stc play looks forward to continuing this collaboration with Ericsson to transform the esports landscape in Saudi Arabia and around the world.

Background Information

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.