Epson high-capacity ink tank printers achieve cumulative global sales of 15 million units

Seiko Epson Corporation announced that its high-capacity ink tank printers have achieved cumulative global sales of 15 million units, proving the success of this revolutionary new system.

Epson first launched the high-capacity ink tank printers in October 2010 in Indonesia. Since then, the high-capacity ink tank printers have continued to be introduced into 150 new countries and regions^*1, including the Middle East, highlighting the positive response to this new concept.

This new type of printer has made a significant impression on the market. This is particularly evident in emerging markets like the Middle East where sales of the series have accounted for approximately 10% of total sales of printers (laser and inkjet printers), which equates to approximately 45 million units^*2. Epson predicts strong continued sales growth with global annual sales projected to account for nearly 40% of the total sales of Epson inkjet printers, compared to 30% and 35% in the preceding years^*3.

Epson believes the success of the high-capacity ink tank printers is due to a number of factors. The high-capacity ink tanks are purpose-built and fully integrated, which means that they provide a mess-free and reliable solution. There's also the convenience aspect, as the user can fill the high-capacity ink tanks and print thousands of pages without interruption (instead of repeatedly replenishing their printer with ink cartridges). Another important factor is cost-effectiveness; they can offer an ultra-low-cost per print, as the high-capacity ink tank printers come bundled with high-yield ink bottles.

Khalil Al Dalu, General Manager Epson Middle East, says: "With 15 million units sold, we're proud to say that this new concept has proven a success across all our markets including the Middle East. At Epson, we have always valued the importance of offering customers a wide range of choice so that they can find a product that suits their individual needs. We identified a unique market opportunity; customers looking for a purpose-built, reliable, cost-effective and high-volume printing solution. Our innovative high-capacity ink tank printers provide the answer, and the figures testify to that."

^*1 150 countries and regions between October 2010 and the fiscal year of 2015.

^*2 For the fiscal year of 2015 according to Epson's survey.

^*3 For the fiscal years of 2016, 2014 and 2015 respectively.

Note that names and specifications of Epson products and services vary by region.

Please refer to your local Epson sales company for details of products and services available in your region: http://global.epson.com/web_sites.html