ENOC sets new milestone with Superbrand laurel for 8th consecutive year

In a strong demonstration of the powerful brand identity of Emirates National Oil Company (ENOC) and its effective customer engagement, the organisation has been feted with the Superbrands laurel for the eighth consecutive year.

The honour is awarded by the UAE Superbrands Council, based on the parameters set by the worldwide Superbrands Council, an independent authority and arbiter of branding excellence. The Superbrands laurel underlines the value that customers place on an organisation’s products and services, and the effectiveness of the company’s brand-building strategies and its customer engagement initiatives.

ENOC has scored consistently high in all parameters of the Superbrands evaluation process, highlighting the organisation’s continued commitment to quality and customer service excellence. At a ceremony held in Dubai, Basma Essa, Senior Manager – Brand and Corporate Communications Management of ENOC, received the Superbrands citation from the UAE Superbrands Council.

Basma Essa, Senior Manager – Brand and Corporate Communications Management of ENOC, said: “At the heart of all our operations is our steadfast commitment to serving our customers and adding value to our stakeholders across the entire supply chain. Over the years, we have earned the trust and confidence of our customers and partners through innovative approaches to marketing and customer service. We are honoured to receive the Superbrands honour for the eighth year, a clear testament to the success of our customer engagement initiatives and our focus on diversifying our products and services to meet new requirements.”

ENOC handles a diverse business portfolio spanning the development and production of oil & gas; gas gathering & processing; production & selling of petrochemicals; marketing & retailing of petroleum products at service stations; oil trading; terminalling & storage; refining; aviation fuel marketing; lubricants marketing; bunkering and various oil related shipping activities.

The power ‘behind every successful journey,’ ENOC touches the lives of people with diverse business lines, an increasing global footprint, and a firm commitment to corporate social responsibility initiatives and sustainable development.

More than 2,500 marketing professionals selected ENOC for the honour from over 1,000 short-listed organisations, following a rigorous evaluation process. The Superbrands Council in each country comprises individuals with exceptional aptitude in business and a thorough knowledge of the country’s markets and methods of business.