Emirates Steel holds the first annual customer meeting for heavy structural sections industry

Emirates Steel, the only integrated steel plant in the UAE, owned by SENAAT, recently held its first annual customer meeting, at the Jumeirah Etihad Towers hotel. The initiative falls under the company’s mission to strengthen its partnerships with some of the most important distributers and importers of the heavy section products at regional and global level, while consolidating its position in the market.

The meeting was attended by officials from over 58 regional and international companies representing dealers and distributors for Emirates Steel in more than 13 countries including Canada, Hong Kong, Germany, Netherlands, Singapore, Turkey, India, the United Kingdom, Saudi Arabia and Morocco. During the event, officials, senior officers, and directors from Emirates Steel discussed ways of improving cooperation and consolidating existing partnerships while enhancing communication to improve common interests, in addition to the latest developments taking place in various markets.

The CEO of Emirates Steel, HE Saeed Ghamran Rumaithi, welcomed the guests and thanked them for their cooperation and support. He also reaffirmed the company’s commitment to its customers through sustaining its product development and enhancing customer service.

His Excellency expressed his gratitude concerning the achievements of Emirates Steel over the past year 2014 in terms of revenues, progress and products’ development, despite the actual challenges existing in the market. The company’s production reached 0.55 million tons of heavy structural sections, 1.85 million tons of rebar and 0.4 million tons of wire rod.

In the same context, he highlighted the fact that Emirates Steel with its distributors and customers are partners in these achievements, helping the company reach up to one million tons sales of structural steel by the end of 2014 and since the startup of its production date in late 2012. Emirates Steel’s export market breakdown consisted of Saudi Arabia accounting for 54% of exports, followed by the Unites States and the United Kingdom, each accounting for 9%, Mexico 8%, Germany 5%, while the local market share made up 61% of the total sales during 2014.

The event had a great impact on all attendees and the discussions that took place between guests confirmed the commitment of Emirates Steel in providing excellent customer service, as well as meeting the highest quality needs of its distributors and partners.

The extensive range of Steel products includes heavy and medium products from long sections which are used for industrial construction and engineering applications. The UAE’s industrial sector initially provided for heavy construction needs, however, this soon evolved to include buildings with high technical specifications, hotels, warehouses and offices. Moreover, large, heavy and medium materials were used for construction purposes in sectors such as oil and gas, electricity transmission and petrochemicals.

Emirates Steel manufactures heavy structural sections of steel products which are in line with European, as well as British, American, Indian and Malaysian standards. The company is also developing designs for sheet pillars in compliance with European standards at alternate levels.