Emirates NBD taps into m-commerce with exclusive ‘in app only’ offers for credit and debit card customers
Press release
Emirates NBD
Emirates NBD, a leading bank in the region, has announced an exclusive set of ‘mobile app only’ offers for debit and credit card customers. The offers have been created via exclusive partnerships with leading mobile commerce brands such as Zomato, Souq and Uber and are valid till 31 October, 2015.
The UAE is one of the strongest mobile commerce markets in the world. According to a PayPal Ipsos report (2014-2015), around 57 per cent of online shoppers in the UAE purchased online via a smartphone over the last 12 months, second only to China’s ranking at 68 per cent. The country also boasts one of the world’s highest smartphone penetration rates at 80 per cent, according to a Google study.
Commenting on the new m-commerce offers, Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD said, “Time and mobility are extremely important to our customers – they are looking for convenience in all aspects of all their lives. Partnering exclusively with the UAE’s in-app leaders, each the largest within their category and domain, enables us to offer significant value to our loyal customers for using their Emirates NBD Cards. We are helping our customers enjoy new experiences in the UAE while reaping rewards.”
The bank’s partnership with Zomato allows food lovers to search for Bon Appetit (the bank’s dining privilege programme) partners across the UAE based upon cuisine and restaurant reviews. Cardholders can enjoy their first meal of up to AED 75 for free, when paying with the Zomato Cashless App against promo code ENBDFREE.
Customers signing up for an Uber account with their Emirates NBD credit or debit card can enjoy a complimentary first ride capped at AED 80 using promo code ENBDUAE,. Customers will also receive five per cent rewards points or cashback against Uber spends in addition to a chance to win hourly cashback of up to AED 100. In addition, Emirates NBD card customers can enjoy a 10 per cent discount with a maximum of AED 100 off on all purchases made via the Souq.com mobile app with the promo code SOUQ10.
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Background Information
Emirates NBD
Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.
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