Emirates NBD launches ‘Privileges & More’ for Priority Banking customers

Press release

Published October 17th, 2012 - 10:42 GMT

Frederic de Melker, Head of Priority Banking, Emirates NBD and Vikram Krishna, Head of Group Marketing & Customer Experience, Emirates NBD at the launch of the programme

Emirates NBD, the leading bank in the region, announced today the launch of ‘Privileges & More,’ a special lifestyle privilege programme, for its Priority Banking customers. The programme, which is linked to the ‘Privileges & More’ loyalty card, is in line with the bank’s objective of providing its mass affluent customers with exquisite lifestyle benefits that encompass all aspects of life.

‘Privileges & More’ includes a comprehensive package of over 80 differentiated, meaningful and exclusive offers from reputed brands for Emirates NBD’s Priority Banking clients and their families, to enable them to get superior lifestyle benefits from their banking relationship.

The programme is valid till September 30, 2013, giving clients the opportunity to avail the discounts at their convenience, several times a year.

“At Emirates NBD, we are keen to provide clients with all-inclusive lifestyle benefits that extend beyond the banking experience,” said Frederic de Melker, Head of Priority Banking, Emirates NBD. “Our Priority Banking clients are successful individuals, who clearly recognise the value of time and money, and appreciate the opportunity for personal advancement. The ‘Privileges & More’ programme has been carefully designed keeping in mind the day-to-day convenience and requirements of such clients, and assists them get more value from their banking relationship.”

The exclusive benefits and savings offers, have been categorised under four main sections: Health and Wellness, Services, Education and Engagement, and Lifestyle.

Under Health and Wellness, customers can avail savings on treatments and medical services, including full body check-ups and dental procedures, through 19 merchants. Discounts are also available at Angsana Spa, Laguna Beach club, Shangri La Hotel spa, Raffles Spa and Griffins Health Club. Healthcare benefits are also extended to hospitals and clinics like American European Hospital, New Medical Centre, Medcare, Kaya Skin Clinic, Lifeline Hospital and Canadian Specialist Hospital.

Benefits under Services include preparation of maid services, couriers, driving lessons, relocation, immigration, pet services, wedding and party planning, pools and garden maintenance, car detailing, cake and flower services, specialised photography services and yacht charters.

Education and Engagement services include nurseries and play schools, lessons for golf, football, jui-jitsu, arts, music, dance, theatre, culinary classes, etiquette, and children fun centres. Emirates NBD has also partnered with a total of 23 merchants including Id design, Q’Home décor, 2XL, Anjali & Arjun Kapoor, Al Bait Al Bahraini, Cara Jewellers, CK, Das collection, Dhamani Jewellery and Al Liali jewellers to offer exclusive savings on fashion brands, accessories, watches, jewellery, and home décor.

Clients signing up for the programme will receive a “Privileges & More” card along with a detailed offer booklet that introduces the merchant partners and lists all benefits.

Emirates NBD currently offers a full suite of product and service offerings for the discerning customer through 40 dedicated Priority Banking centres in the UAE. Equipped with dedicated Relationship teams comprising 84 relationship managers, the exclusive centres are designed to provide Priority Banking customers a range of privileged services including priority and time saving ways of banking, preferential pricing, comprehensive banking and wealth management solutions.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.