Emirates NBD priority banking supports Al Rais Explore&Experience travel show

Press release
Published April 18th, 2012 - 09:35 GMT

Frederic de Melker, Head of Priority Banking, Emirates NBD
Frederic de Melker, Head of Priority Banking, Emirates NBD

The Priority Banking Division of Emirates NBD, a leading bank in the region, announced today that it issponsoring the 3rd annual Al Rais Explore& Experience Travel Show. This is in line with the bank’s objectiveof providingits mass affluent customers with an enriched banking experience and exquisite lifestyle benefits.

The three-day consumer travel exhibition is taking place from April 19-21, 2012, at the Star Atrium in Dubai Mall where customers will get the opportunity to meet world travel and tourism professionalswho can assistthem in gettingvalue-addedtravel packages at the most lucrative rates.

“At Priority Banking, we are continually exploring opportunities that will enrich the life of our customers,”said Frederic de Melker, Head of Priority Banking, Emirates NBD.“With summer fast approaching, most people have begun to plan their summer holidays. We are pleased to sponsor the Al Rais annual travel show, as itwill give our customers the opportunity to meet personally with world travel and tourism experts who can advise on the best destinations to visit and provide packages at the best prices.”

Mohammed Al Rais, Deputy Managing Director of Al Rais Holidayssaid: “With the economy showing positive signs of recovery, we believe there will be a positive impact on the travel industry, which will be at the forefront of this upward trend. That is why we are anticipating good visitor numbers at this year’s event. We will draw on our long-standing expertise in sourcing and planning and a strong global network,  to provide holiday seekers with viable travel options for anywhere in the world. We are pleased to team with the biggest banking group in the United Arab Emirates to provide this exclusive travel experience for all our visitors.”

During the event, Emirates NBD Priority Banking customers will receive a 10 per cent discount if booking a travel package during the show using their Emirates NBD cards. Furthermore, customers could win a two night stay at a 5-star hotel by participating in daily draws during the three-day event,plus an all-expenses paid trip to Thailandin the grand draw.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.

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