Emirates NBD Priority Banking highlights sustained growth of its operations

Press release

Published October 9th, 2011 - 03:19 GMT

Frederic De Melker, Head of Priority Banking, Emirates NBD

Emirates NBD Priority Banking, a division of Emirates NBD, a leading bank in the region, highlighted today the sustained growth of its operations, which have grown to reach 45 Priority Centres in the UAE, staffed by 120 Relationship Managers, who are focused on meeting the evolving needs of their successful individual clients.

The growth of Emirates NBD Priority Banking is due to the division’s unique ability to provide unmatched access to an industry-leading array of products and services, according to Frederic de Melker, Head of Priority Banking, Emirates NBD.

“Emirates NBD Priority Banking continues to expand its network and enhance its value-based propositions, which include rapid, convenient service and a wide range of innovative banking solutions and red-carpet lifestyle benefits,” de Melker said.

“Emirates NBD’s Priority Banking customers are driven, self-motivated individuals, who seek a premium banking service that not only addresses their needs, but also celebrates their success and enriches their lives,” he added. “We understand that for our affluent customers their families makes their success complete. Hence we provide them with a range of solutions to secure the future of their loved ones, while empowering them to achieve their own long-term dreams.”

Emirates NBD’s team of highly qualified Relationship Managers regularly undergo training and certification programmes to ensure that they provide the right advice and financial planning services to their customers. The Relationship Managers are backed by expert investment specialists, who are able to match a customer’s profile to a broad range of conventional and Sharia-compliant investment and insurance products, ensuring tailor-made solutions for clients across a broad range. These include products such as Jersey Offshore Deposits, Gold Certificates, FlexiDeposit and Regular Returns fixed deposit.

Emirates NBD’s range of premium credit and debit cards also allow exclusive access to a variety of premium lifestyle, travel and dining privileges for customers year-round.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.