Emirates NBD Marketing Department acclaimed at 2011 International Business Awards

Emirates NBD, a leading bank in the Middle East, was named awarded ‘Marketing Department of the Year’ at the eighth annual International Business Awards ceremony, also known as the Stevies from the Greek word for ‘Crowned.’ The award was presented by H.E. Sheikha Lubna bint Khalid bin Sultan Al Qassimi, UAE Minister for Foreign Trade. With this award, Emirates NBD became one of 24 UAE-based companies to win The Stevies this year, further strengthening its position as a leading brand in the region.

The Emirates NBD brand also established its place among leading global brands such as Siemens, Daimler, Cisco, General Motors and Coca Cola, as its ‘Truth and Reality’ brand campaign was recognised as Distinguished Honoree in the category of Communications or PR Campaign of the Year, at the global business awards programme. 

“Emirates NBD is truly honoured to receive this coveted international trophy, as it is a recognition of the effectiveness of our brand strategy and an important step forward into the international arena,” said Vikram Krishna, Head of Group Marketing, Emirates NBD. “We are particularly proud that our efforts at building the leading banking brand in the region have succeeded in positioning Emirates NBD on par with brands of international distinction.”

Over the last year, Emirates NBD has employed an innovative 360 degree marketing approach, which encompasses eight distinct fields of consumer insights, product innovation, internal branding, brand activation, events & sponsorships, local area marketing, digital marketing and communications. As a consequence, Emirates NBD’s brand value has grown by US$300 million to touch US$1.25 billion, making it the 130^th most valued brand in the world.

“As a very young brand launched in 2007, Emirates NBD faced an uphill task to establish itself in the extremely competitive banking arena in the UAE. In order to implement and communicate our brand value proposition of an enriched banking experience, we focused simultaneously on strengthening several customer-facing areas at the bank. Our dedication and concerted team effort has paid off and these international awards are a tremendous achievement for the bank,” added Krishna.

Known as the world’s premier business awards, recipients of The Stevies were selected from amongst 3000 plus entries received from organisations and individuals in more than 50 nations. Award winners and honorees were determined through two rounds of judging by 10 specialised committees and close to 200 professionals worldwide, who participated in the judging process. The judgement criteria focused on the quality of the entry and the merits of the claims to innovation, integrity and growth.

The 16-inch award trophy, which portrays an individual holding a crystal pyramid, is hand cast and finished in 24-karat gold.