Emirates NBD delights customers with Eidiya Traveling Machine during Eid-Al-Adha

Press release

Published October 1st, 2015 - 10:04 GMT

Eidiya Traveling

Emirates NBD, a leading bank in the region, delighted visitors to Oasis Mall with an Eidiya Traveling Machine on the occasion of Eid-Al-Adha.

The interactive mobile ATM was an innovative community initiative by one of the largest banks in the UAE, aimed at spreading joy and happiness throughout the festive week. The bank transformed a mobile ATM machine into an Eidiya Traveling Machine that surprised mall visitors by dispensing cash filled envelopes as ‘Eidiya’ on interaction.

A video capturing visitors’ delight has received over 500,000+ views on youtube, enhanced by a catchy tune specially composed by Emirati singer and songwriter Fayez Al Saeed. The song incorporatesEmirates NBD in the lyrics and is available as a ring tone for all du customers.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.