Emirates Islamic encourages customer move to direct banking channels

Emirates Islamic, one of the leading Islamic financial institutions in the region, today announced that it had revamped its direct banking channels to provide customers with an enhanced banking experience and encourage them to move towards online and mobile banking. 

The move, which is in keeping with the bank’s recently launched, modern and transparent image, includes an improved IVR (interactive voice response) menu, to further boost the efficiency of EI’s phone banking. The new features and benefits of the IVR menu comprise of a dynamic menu, Mobile Number Recognition, Additional Payment Services and Transactions with Existing Beneficiaries. 

EI also announced the launch of a two-month Bill Payment campaign for its online and mobile banking customers, with the objective of achieving an increase in online and mobile bill payments by the end of the campaign. The campaign, which runs until January 24, 2014, encourages EI customers to maximise the number of bill payments via these channels, to win one of six iPAD minis. The winners will be the top three customers with the highest number of payments per month. Payments eligible to be included in the campaign include Etisalat, Du, DEWA, SEWA, FEWA, AADC, ADDC, Salik recharge, Nol recharge and RTA fine payment. 

“At Emirates Islamic, ‘Customer first’ is one of our leading brand values, and this is reflected in the improved phone banking menu and the new Bill Payment campaign from our Direct Banking division,” said Faisal Aqil, Deputy CEO – Consumer Wealth Management, Emirates Islamic. “The enhanced phone banking menu will increase customer experience and satisfaction through offering a more personalised and intuitive experience, empower them to conduct more transactions via direct banking channels and also reduce the number of calls directed to call centre agents.”