Emax Electronics exceeds target sales by 25% at Spring GITEX Shopper 2013

Press release
Published April 9th, 2013 - 08:23 GMT

Emax
Emax

Emax Electronics, the largest electronics store in the Middle East, part of Landmark Group, has recorded historic sales by over-achieving their set target by 25% in the first ever Spring GITEX Shopper 2013.

Being one of the most visited stands at the event, consumers were overwhelmed with the interesting offers on new gadgets and fast moving products such as tablets, smartphones, TVs, smart panels and SLR cameras, as well as bundled deals where consumers got free products and vouchers upon buying any product.

The deals offered at Emax Electronics at the show were exclusive to the exhibition.

All the key categories like smartphones, tablets, TVs, Gaming, Sound and Vision, Photography, and accessories did exceedingly well. With consumer demands increasing rapidly and with technology evolving extremely fast, all brands achieved remarkable success and increase in sales over GITEX Shopper 2012.

Neelesh Bhatnagar, Emax Electronics CEO said: “We are very pleased to have participated in the Spring GITEX Shopper. Our sales were up by 25% over our set targets with IT & Video categories contributing 50% of the total sales followed by Mobiles, Photography & Accessories. The show offered an unrivalled shopping experience for all tech savvy shoppers.”

“We feel that two GITEX Shoppers in a year is good for both the consumer and the retailer. With technology growing at an extremely rapid pace and with shoppers being smart, it is extremely vital that we as retailers keep the customer informed and updated with all tech trends. We would like to thank the organizers for this opportunity and we look forward to participating in all the upcoming GITEX Shoppers”.

Background Information

Emax

Emax is one of the largest electronics retailers in the UAE which functions with the objective of delivering great products and an unparalleled customer experience. Established in the year 2006, as an integral part of the iconic Landmark Group, Emax has grown to be the 2nd largest electronics retail chain in the Middle East with over 30 stores across UAE, Oman and Qatar.

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