Emarat participates in a traffic awareness campaign for Road Travelers

Press release

Published June 15th, 2014 - 06:20 GMT

Al Bawaba

Emirates General Petroleum Corporation "Emarat" is collaborating with Dubai Roads and Transportation Authority (RTA) in order to promote safe driving for motorist on long routes, with emphasis on customer who travel from Dubai to Saudi Arabia. The campaign aims to provide the travelers with a booklet titled "The Road Travelers Guide" which includes a map that will provide motorists with information on the route, the distance and tips on safe driving. In order to target out bound traffic the Emarat Al Hassa service station located on Dubai-Abu Dhabi road highway has been selected.

Mr. Hussain Kazim, Manager Corporate Communications at Emarat, welcomed the Corporation's participation in this campaign and stressed on Emarat's commitment in supporting the various activities, programs and events that are customer focused and are considered very important by the Corporation. Mr. Kazim said “The Corporation focuses on traffic awareness campaigns as they are instrumental in educating the motorist on safety of not just the driver but also for the passengers travelling in the vehicle.

Mr. Kazim added "Working hand in hand with the RTA to drive awareness of such initiatives helps us educate people on the importance of safe driving. As more and more people become aware of their action on the roads, the safer the journey becomes for them and other fellow motorists.”

Starting from June 12 until the 15^th of August 2014, RTA will be handing out travel guides and road maps to travelers every week on Thursday and Friday for a period of 3 hours from Emarat Al Hassa Service Station.

Background Information

Emirates General Petroleum Corporation (Emarat)

Over the last 35 years, Emarat has proven to be the UAE’s leading petroleum brand. Established in 1981 by the UAE government to market and distribute petroleum, Emarat now supplies a wide range of allied products and services.

We are committed to making life better for our customers by delivering the highest quality products and services at their convenience. Backed by a strong social and environmental programme, we promote and support community interest.

Emarat is a brand that combines a memorable product offering with exceptional customer service.

Company Profile

Roads and Transport Authority

Providing an advanced transport network for the people of Dubai was among the top priorities on the government’s agenda, a goal reflected by the initiatives to enhance the public transport facilities and improve roads across the emirate to make travel safer and smoother, thus the founding of The Roads and Transport Authority by the Decree No. 17 of 2005.

RTA plans and provides the requirements of transport, roads and traffic in Dubai, and between Dubai and other Emirates of the UAE and neighboring countries, in order to provide an effective and integrated transport system to achieve Dubai's vision and serve its vital interests.