Emarat grants its trademarks franchises to one of the most prestigious investors in the Sultanate of Oman

In its steps to expand its trademarks in the GCC and other regions Emirates General Petroleum Corporation "Emarat" has signed an agreement with one of the most prestigious investors in the Sultanate of Oman, granting said investor franchise of three trademarks to be operating in Muscat, namely Freshplus, Bakeria and Café Arabicca.
Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at Emarat, welcomed this new agreement and expressed his confidence towards this first step in the expansion of Emarat's trademarks outside the borders of the UAE.. He also said that this expansion comes in line with Emarat's marketing plans which were developed in cooperation with a leading corporation in the field of trademarks development and consultation. Dr. Al Shamsi further pointed out that Emarat will be signing soon similar franchise agreements with other GCC countries and Egypt, after finalization of the related franchise procedures stages.
Emarat participate in the Gulfood 2013 Exhibition, which held now in Dubai International Exhibition and Conference Centre in booth No.CC5-7, to promote, enhance and support its trademarks "Freshplus", "Bakeria", and "Café Arabicca" and to attract investors into franchising these trade names.
Background Information
Emirates General Petroleum Corporation (Emarat)
Over the last 35 years, Emarat has proven to be the UAE’s leading petroleum brand. Established in 1981 by the UAE government to market and distribute petroleum, Emarat now supplies a wide range of allied products and services.
We are committed to making life better for our customers by delivering the highest quality products and services at their convenience. Backed by a strong social and environmental programme, we promote and support community interest.
Emarat is a brand that combines a memorable product offering with exceptional customer service.