Emarat Trademark "Café Arabicca" sponsors and participate in the UAE Barista Championship

Emarat, represented by its trademark "Café Arabicca" operating under the umbrella of Bakeria in various service stations sponsored the UAE Barista Championship for Barista Competition that was recently at the Meydan Hotel in Dubai. 

Dr. Rahma Bin Mohammad Al Shamsi, the Retail Sales Manager of Emarat, stated that Café Arabicca had participated in the said Championship. Early preparations have taken place through organizing competitions between the staff of Café Arabicca in all service stations that provide such service. The best four employees were selected from the 40 participants and represented the trademark in the Championship. 

Dr. Al Shamsi also added that the objectives of organizing such competitions are to improve the employees' skills in preparing coffee and to motivate such employees for development and creativity. He further stated that such Championship is a great opportunity to promote our trademark locally and internationally through sponsorship and participation, especially since the finals for the winners of the participating countries shall be held in Austria, where Barista International Championship finals is organized. 

Barista championship is a National Competition that is organized by World Barista Championship (WBC) every year and will then be concluded with the announcement of the world’s best coffee maker. 

Dr. Al Shamsi had also previously rewarded the four employees who have won the competitions organized for the employees of Café Arabicca in the service stations.