Elaf Group throws spotlight on India’s culinary tradition during Indian Food Festival 2016 in Jeddah

Elaf Group has organized the Indian Food Festival 2016 which was held recently at the Elaf Jeddah Hotel Red Sea Mall. The festival was inaugurated by B. S. Mubarak, Consul General of India in Jeddah, Saudi Arabia, Abdullah Bakri VP Hotels and Mohammed Bin Mahfouz VP Travel & Tourism for Elaf Group. Launched as “A food festival that brings you the best of Indian cuisine from diverse regions,” the event featured the celebrated Chef Gaurav Malhotra and his team to showcase a variety of unique and distinctive dishes in the celebration of the country’s refined culinary tradition.

Abdullah Bakri VP Hotels, Elaf Group, said: “We are proud to be part this year’s edition of the Indian Food Festival. We have always expressed our unwavering commitment to promote different international cuisines in line with our steadfast efforts to provide our customers with a truly unforgettable experience. This event not only celebrates the exotic flavors of India, but also highlights the sector’s strong tourism potential and its growing popularity in Saudi Arabia and the region.”

The event was organized in cooperation with the Indian Consulate and complements recent studies ranking the Indian food and grocery market as the sixth largest in the world. Indian cuisine’s complexity and sophistication is borne from its 5,000-year-old history.  According to the India Equity Brand Foundation, the sector is set to expand at the rate of 104 per cent and touch USD 482 billion by 2020.