Dubai SME hosts seminar with Great Place to Work Institute for SME100 firms

Dubai SME, the agency of the Department of Economic Development (DED) mandated to develop the small and medium enterprise (SMEs) sector in partnership with Great Place to Work Institute (GPTW) organised a seminar recently on best practices that companies anywhere can follow to improve their work environment.

CEOs and HR executives from companies included in the Dubai SME100 ranking attended the seminar which took place at the Conference Centre, Business Village, Dubai. Dubai SME100 identifies the top-performing SMEs in Dubai to help groom them into bigger and more sustainable enterprises, and support them through their growth into larger, internationally-oriented companies.

Abdul Baset, CEO of Dubai SME, said: “SMEs should continually study and adopt best practices to make their organisations great places to work. Human resources play a significant role in the growth and success of SMEs and are widely recognised as a differentiator between businesses.

“Dubai SME is pleased to work with a renowned institution -Great Place to Work Institute, which has spent over 30 years tracking the leaders and learning from their successes.  I hope our SMEs were able to open their minds and learn how to adopt simple practices through this seminar.” 

By studying the world’s best workplaces, GPTW has learned that trust is the key differentiator among top companies and that the same applies to all organisations regardless of geography, culture, industry, size or age. Raising the level of trust in the workplace inevitably leads to improved business results since cooperation and innovation depend on trust.

During the seminar, participants learned about GPTW’s history, model and methodology. They also learned about best practices from best companies and how they can begin their journey to creating a great workplace environment based on trust in their own organisations.

Commenting on the partnership, David Robert, CEO of Great Place to Work® Gulf said: “We are honoured to partner with Dubai SME to share with UAE businesses the best practices of the world’s best workplaces so they may too foster high-trust workplaces in which the intelligence of their staff multiplies.

“The past three years have proven that the region’s culture aligns beautifully with the qualities that make companies great. In our estimation, it won’t be too long before the UAE stands as a role model and gold standard for great workplaces globally.”

Founded in 1991, GPTW is a global research and management consultancy that recognises the best workplaces in over 45 countries worldwide and provides premier business and advisory services. Its mission is to improve peoples’ lives and create a better society by improving the workplace experience.