du is proud to support Yasalam 2011, as full-throttle concert series ‘Beats on the Beach’ gears up this November!

Press release

Published November 3rd, 2011 - 09:32 GMT

Beats on the beach is back, bigger and better than ever, as du, the provider of the fastest nationwide real mobile broadband network, sponsors a selection of the most popular artists from the Arabian and Western music scene, kicking off on November 9th.

Get your groove on to the beats of Yasalam’s most happening entertainment Beats on the Beach located on Al Sahil Beach, Abu Dhabi Corniche. Catch the hottest tunes from a line-up of top international acts, including Fat Boy Slim, Wyclef Jean, Juliana Down, DJ Danny Neville, Ayman Zbib and Najwa Karam, to mention but a few – and all completely free of charge!

“We’re sponsoring Red Bull Racing, the fastest team on the track at this year’s Formula One, and we’re bringing the exact same pace of entertainment with Yasalam’s Beats on the Beach. This is what du Live! is about – surprising our customers and bringing them the very best to add life to their life,” said Hala Badri, Executive Vice President, Brand and Communications, du. “As the provider of the fastest nationwide real mobile broadband network, we’re sticking to the fast lane and giving the people of the UAE an unparalleled experience at the best possible value.”

du Live! is proud to sponsor Yasalam’s Beats on the Beach this year on Al Sahil Beach this November.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.