du leads the way in empowering UAE national talent at Ru’ya Careers UAE Fair

du, from Emirates Integrated Telecommunications Company (EITC), today announced its participation in Ru’ya Careers UAE 2024, in line with its commitment to empowering the nation’s talents in spearheading the digital revolution. At the event, du will enable individual career growth for Emiratis and highlight its commitment to broader educational and community engagement goals.
At the core of du’s participation are the key pillars of empowerment, learning and growth, and flexibility – principles that align with the UAE’s broader efforts to cement its status as a global digital leader. Through its participation, du aims to empower UAE nationals to represent the company in this era of digital transformation, ensuring they have the best digital training to accelerate in today and future markets.
Fatema Al Afeefi, Head of Employee Experience & HR Digitalization, said: “In the face of a growing digital talent gap, our mission is clear: to empower UAE nationals with cutting-edge digital training and opportunities, ensuring they not only participate in but lead the digital evolution. Understanding that employee well-being is vital for creativity and productivity, du’s approach not only attracts top talents but also fosters an innovative and engaged workplace culture that is conducive to both personal and professional growth. We believe in the power of our people to drive change, and our participation in the Ru’ya Careers UAE Fair is a testament to our commitment to developing the next generation of digital leaders.”
The UAE’s digital landscape is evolving rapidly, with ambitious projects like Dubai Smart City and significant investments in AI, blockchain, and IoT setting the stage for a future where digital prowess is indispensable. Despite this, a talent gap has emerged, with a pressing need for skilled professionals capable of driving these innovations forward. As a digital telco, du aims to implement proactive strategies to bridge this gap by promoting digital literacy and advanced skills to champion Emiratization and technological innovation.